Until 31st Aug 2012
The Museum of Brands is gathering together as many of this years’ commemorative Diamond Jubilee products as it can for its Jubilee, Jubilee exhibition. As more and more souvenirs join the exhibition, which also showcases souvenirs from the reigns of Queen Victoria, George V as well as our own Queen, a picture is developing of Jubilee trends. In particular, the trend for home baking and retro foods is reflected in this year’s exhibits.
As one would expect for an occasion that celebrates the last 60 years, the souvenirs gathered for the exhibition give many a nostalgic nod to the first years of the Queen’s reign. Big brands are releasing packaging designs last seen in the 1950s. Kellogg’s have used authentic drawings from the 1950s for its commemorative packs of Rice Krispies, Frosties, Corn Flakes while Heinz will issue the 1950s packaging of spaghetti and baked beans. Meanwhile Cadbury have released a Diamond Jubilee ‘sharing’ pack of Dairy Milk chocolate. The pack features a central crown and a vintage lettering style borrowed from their 1953 packaging – the year of the Queen’s Coronation and also the year that austerity rationing on chocolate ended.
Museum Of Brands
2 Colville Mews, Lonsdale Road
London, W11 2AR
Follow the exhibition at:
book ahead: 020 7908 0880
Photos: Museum of Brands, Notting Hill